Search Engine Optimization (SEO)
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SEO is the practice of optimizing your website to rank higher in search engine results pages (SERPs). This means that when people search for keywords related to your business or website, your site is more likely to show up near the top of the results. SEO targets unpaid traffic (known as “natural” or “organic” results) rather than direct traffic or paid traffic. SEO can help you build brand awareness and improve your website’s credibility.
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Benefits of Search Engine Optimization (SEO)
Increased website traffic
The higher your website ranks in search results, the more likely people are to click on it. This can lead to a significant increase in website traffic.
More leads and sales
If you're a business, increased website traffic can lead to more leads and sales. This is because more people will be seeing your website and learning about your products or services.
Improved brand awareness
When your website ranks high for relevant keywords, it can help to improve your brand awareness. This is because people will start to associate your brand with those keywords.
Credibility and trust
Websites that rank high in search results are often seen as more credible and trustworthy than websites that rank lower. This is because people believe that search engines have done their job and have only listed the best results at the top.