Search engine optimization is the process of improving the quality and quantity of website traffic to a website or a web page from search engines.
We have a pretty strong about opinion about who should own your website once the work is completed and paid for. However, it’s not always the case. It’s important to know up-front who owns your site files. Some website contracts stipulate that the developer (or designer or agency) owns the files, and therefor you can’t take them to be worked on by someone else (or hosted somewhere else).
Very few agencies will do hourly work, or contract-free work – most require a retainer contract, meaning that if you need something done by an agency you haven’t worked with before, you might be waiting longer than you’d like. Other agencies, offer both retainer work and hourly work, and your agency should be able to explain the benefits of each approach.
This might seem like a no-brainer, but it’s an important question to ask. Many web developers won’t work on a site that they didn’t develop. Others will only work within a specific framework or Content Management System – typically the framework or CMS they use when building their own websites.
The price you pay is going to vary by agency, and we aren’t necessarily here to tell you how much you should pay for website maintenance. However, we recommend finding a company that is transparent in their billing and process.
A SSL Certificate is an identity key or an electronic document to prove the ownership of a public key. In that “certificate” is the data you used to create your website. You want to make sure that “certificate” is secure and that’s where we come in!
Another great question that we’re happy to answer! Website maintenance is the process of checking to see whether your website is performing well. It’s about keeping up with security updates, encouraging traffic growth, and making sure Google is happy.
Unfortunately, regular website updates are not always enough to keep your site performing as it should and a new website is sometimes required. As a rule of thumb, we recommend a website redesign or revamp every 3-4 years. The Internet is always changing and so are its search engines.
Determine which search queries you want Google to answer with your website pages. These are known as keywords—which, by the way, can be single words OR phrases. Each page on your website should target a different set of keywords so that the pages aren’t competing with each other. The right keywords for your business are those that your ideal customers are typing in to get the products and services they need.
It helps you build credibility with your customers, clients, and influencers in your industry. With a mobile friendly website, anyone who tries to visit your site on a mobile device will have a proper experience, and that will encourage them to see you as a credible resource for information, products and services.